Your brand. Not ours, on every screen.
Set your logo and brand colour once. Every tracking page, WhatsApp message, and customer touchpoint shows your business — competing with major carriers doesn't mean looking like a smaller version of them.
An honest take, first
If nobody outside your own team ever sees a tracking link or gets a status message, white-label branding won't move the needle much for you — it's a customer-facing feature, not a back-office one.
But if you're a courier or delivery business that customers interact with directly — they get a link, they get a WhatsApp message, they pay you — the brand they see at that moment matters more than most operators expect. A tracking page that says someone else's name, or a message that clearly comes from third-party software, quietly undermines the trust you're trying to build. This feature exists to make sure that never happens.
What runs under your brand
Six specific touchpoints, all carrying your name instead of ours.
Live tracking pages
Customers see a tracking page with your logo and brand colour — no sign-up, no app, and no Traksend branding in front of them.
WhatsApp & SMS notifications
Status updates go out under your business name on WhatsApp, with SMS as a fallback for customers who aren’t on WhatsApp.
Payment collection
Pay-on-delivery and pay-before-delivery flows send your account details to the customer — under your name, not a third-party processor’s.
One dashboard, your operation
Behind the scenes, your team runs dispatch, riders, and pricing from a single dashboard — the white-label layer is what customers see, not what you have to build.
Set once, applied everywhere
Your logo and brand colour are set in one place and carried across every tracking page, message, and customer touchpoint automatically.
No app for your customers
The branded experience works in any browser, on any phone — nobody has to download anything to see it.
What the customer actually sees
Generic dispatch software
Tracking link shows the software vendor’s name and logo
WhatsApp/SMS messages read as coming from a third party
Payment instructions reference an unfamiliar processor
Customer isn’t sure who they’re actually dealing with
On Traksend
Tracking link shows your logo and brand colour
WhatsApp/SMS messages read as coming from your business
Payment instructions carry your account details
Customer experience feels like one connected brand, start to finish
Common questions
Does white-label branding matter if I don’t deal with customers directly?
Less so. If your work is purely backend logistics with no customer-facing tracking or messaging, the branding layer isn’t doing much for you. It matters most when customers actually see a tracking page or get a WhatsApp message from you.
What if I don’t have a logo or brand colors yet?
You can start with just a business name and add a logo and colors later — the branded experience updates automatically once you do.
Does Traksend’s name appear anywhere the customer sees?
No. Tracking pages, WhatsApp messages, and SMS notifications are shown under your business name, not Traksend’s.
Is this only for delivery tracking, or does it cover payments too?
Both. Pay-on-delivery and pay-before-delivery flows also go out under your business name, with your account details.
See how orders reach your branded dashboard in the first place via WhatsApp AI dispatch, review pay-on-delivery handling, or explore the full feature set.
Put your brand in front of every customer
Sign up free and set your logo and brand colour in minutes.